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what we do

What we do_

We like to startle...

Every collection contains special hidden details with innovating, unexpecting forms, treatments and prints.

The brand-store and showroom are clean white spaces where old furniture pieces are rebuilt into new forms, resulting in a dream-like fantasy world.

We embrace all forms of artistic creation, whether it's designing clothes, making music or various forms of art and expression.

Besides designing clothes we have a passion and dedication to music at Ready to fish_. Hosting a selection of new releases every month of widely eclectic music, all personally selected by us and available on our music download site. The music site can be found within our store on touch screen portals or via the main website.

We recently released our first compilation CD with music from around the world called Ready to fish 1_. In the future we will be releasing various concept compilation albums.

 

WHO WE ARE

Ready to fish_ is a Dutch concept label founded in 2007 by designer Ilja Visser.

The concept exists in the field of fashion, furniture, scents and music and is surprising but recognizable.

Everything we do comes from a feeling of sharing artistic expressions.

READY TO FISH STYLE

rtfstyle

Ready to fish_ is a feminine and innovative label with a global feeling.

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We have a modern approach of dressing at Ready to fish_. The collections are startling in the shapes, details and the carefully selected fabrics. 
The design is characterised by contrasting elements and asymmetric low key silhouettes.

The Ready to fish_ look is independent; feminine with an edge.

MATERIALS

materialsRegarding the theme and forms in a collection, the design and production team choose their fabrics to create a certain structure, flow and feeling.

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Quality is a given but during the creative process we always search for interesting innovative treatments and fabrics with a used feeling.

To ensure a superb standard of quality, we produce everything in Europe. We select the best fabrics and knits, meticulously monitor every detail of the patterns and keep a close watch on current trends.

Details

detailsWe believe details make our clothes special. We like to give our customer just that little extra.

These details are not always visible but you will be surprised when you take a closer look at the garments.

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Hidden closures and seams, unexpected mix of materials, special treatments and asymmetric forms make every collection stronger.

Ilja Visser Group

groupIlja Visser Group is a fashion company based in the creative centre of Amsterdam. The office, brand store, showroom and atelier are all based here.

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This is where we introduce and present our mission: true product engagement and innovation in all the collections and a commitment to building a portfolio of our fashion brand, offering a customer experience that inspires long-term loyalty. 

After graduating from the Arnhem fashion academy and working at prominent international fashion houses, Ilja Visser launched her own label in 2007. Each new collection marked progressive growth in her style and she began to develop a structure between the label and the couture collection. The group took shape in 2009, when various sources contributed their assistance to Ilja’s inspired pursuit of excellence in fashion.

Design and quality characterise the group’s approach to fashion. To ensure a superb standard of quality, we select the best fabrics and knits, meticulously monitor every detail of the patterns and keep a close watch on current trends. A strong and passionate team is what creates the group's identity.